Overseas buyers dominate prime London new build

Tuesday, 7 February 2012 9:00 AM

The top end of London's new build residential sector is being driven almost exclusively by international buyers in what amounts to a £1.4bn export market, according to Savills.

The property firm says the capital's prime new build market now has more in common with Singapore and Hong Kong than the rest of the UK housing market.

Much of the overseas equity is being ploughed into off-plan sales prior to completion and is effectively forward-funding some of London's most exclusive development.

As recently as 2009, UK buyers accounted for three-quarters of the prime London new build market but by 2011 63 per cent of buyers were international. At the very top of the market, 88 per cent of new build sales over £5m were to overseas buyers.

The buyers, particularly in east of City markets, are dominated by Pacific Asians and Chinese. They made up 37 per cent of buyers in 2010 and 33 per cent in 2011 but just four per cent in 2009.

Yolande Barnes, director of residential research at Savills, said: "Wealthy individuals are likely to continue investing in overseas assets to safeguard their cash and provide themselves with an alternative living option, and while London retains its status as a leading global financial centre, its residential real estate will continue to be an asset class of choice."

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