Brighton Pier for sale
Wednesday, 29 June 2011 11:36 AM
Brighton Pier has gone on the market for the first time in 25 years, it was announced this morning.
Acting on the behalf of current owner Noble Group, GVA Humberts Leisure has said that the entire issued share capital of the Brighton Marine Palace & Pier Company will be sold. This will enable the new owner to develop the Grade II-listed pier, further boosting its revenue potential.
The Noble Group has owned Brighton Pier since 1984, during which time £35 million has been invested, making it the UK’s largest privately funded conservation project.
Employing over 300 people in peak season, Brighton Pier has become a much-loved British tourist attraction, and nowadays it features 18 themed attractions and rides as well as two amusement arcades and a plethora of shops and restaurants.
The Pier enjoys a reputation for kitsch entertainment and has been featured in Vogue fashion shoots and Woody Allen’s Cassandra’s Dream.
David Biesterfield, Noble’s development director, said: “Over eight million visitors come to Brighton annually, and its status as ‘London by the Sea’, the resurgence of British tourism and the forthcoming Olympics represent an exciting opportunity for further increasing the number of visitors to the Pier. We anticipate a great deal of interest in the sale of this world renowned asset.”
The asking price for Brighton Pier was not disclosed when AboutProperty contacted the vendor.
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