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Building industry gets welcome boost- from crisps!

Thursday, 7 May 2009 1:44 PM

Walkers have announced the winner of their 'do us a flavour' competition- Builder's Breakfast.

The Federation of Master Builders (FMB) have been campaigning for months for the flavour to win, which convincingly won with 22 per cent of the votes.

Director general of the FMB, Richard Diment joked, "the Builder's Breakfast flavor has won Walkers 'Do us a Flavour' competition and cemented its place alongside Walkers other classic flavours".

The winner of the competition, who came up with the flavour, was Emma Rushin from Derbyshire. She won £50,000 and one per cent of future sales. She said: "I'm thrilled to have won! Tensions were high especially towards the end of campaigning; I really had no idea what way the public vote would go.

"I'm so proud to have my flavour crisps continue to be on sale across the UK and Ireland, it'll be fun to see people buying them with their lunch or snacking on them on their way home from work! I am ever so grateful for the public's support and all their votes. It's wonderful to know so many people love Builder's Breakfast too!"

Heston Blumenthal, celebrity chef and chief judge in deciding the finalist flavours for the competition added: "Our taste buds are changing and developing, as new flavours and foods become readily available in the UK and Ireland.

"Everyone has their favourite flavours but lately people are becoming keen to experiment and try new foods. The six final flavours in the competition are a clear representation of the diversity in tastes amongst the public and also the growing desire to pair traditional and non-traditional flavours. Let's hope that Builder's Breakfast is the first of many different and unusual crisp flavours to come from Walkers, to keep this nation, hungry for crisps, satisfied!"

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