Homes give Brits status anxiety
Friday, 9 March 2007 12:00 AM
Two in three Brits in their 30s and 40s suffer from status anxiety about their home, a new study reveals.
Research from Standard Life Bank shows for a third of homeowners with status anxiety the main pressure in their life is to live in a home that looks good and is located in the right area.
Ten per cent intend to move home in the next 12 months in a bid to quell this home-related stress.
However, more than half say they will be renovating and make home improvements to beat their status anxiety.
Benjamin Fry, consumer psychologist and host of the BBC show Spendaholics says renovations and home improvement strike a good balance for homeowners with status issues about their properties.
"Many people in their 30s and 40s are living very full, busy lives which mean that wholesale changes are very difficult to manage comfortably.
"There becomes a trade off between their aspirations and the time, money and stress that it would take to achieve them.
"Upgrading what they have can therefore become the perfect solution to finding some balance between personal ambitions and quality of life; if the goal is a happier life, it is important to be smart about the overall picture while striving to achieve that."
For more information and to listen to a podcast with Benjamin Fry on this topic see uk.standardlifebank.com
-
Tags:
- uk property news




