Green issues slip down agenda

The green agenda is losing momentum in the UK property market, as conditions force homebuilders to consider other priorities.

The trend is also compromising the development of eco-technologies, according to the latest findings from VELUX.

As many housebuilders are forced to cut costs, those still building are increasingly eliminating what are often deemed 'added extras', argues the organisation, with eco-technologies among one of the first things go.

However, this not only works against the government’s target for all new homes to be zero carbon by 2016, but is hindering the further advancements of many eco-technologies and the potential price reductions, which would come from mass production if these technologies became an integral part of the house design and build process.

"While cutting back on the use of eco technologies might provide a short term solution to reducing costs, it is a short sighted view and makes a mockery of the Government’s zero carbon target," explained Kevin Brennan, head of sustainability, VELUX.

"Understandably in the current climate, certain developers will be looking to cut costs, but ignoring the benefits of incorporating eco technologies could have disastrous, long-term consequences."

Housebuilders have endured a challenging time over the past twelve months, with Taylor Wimpey announcing a £1.54 billion loss for the first half of the year last week.

"The more forward thinking developers are fast realising that consumers are prepared to pay a premium for homes incorporating features such as solar," added Mr Brennan.

"The successful developer will be the one that gives the customer what they want, and not what they think they should have."

Research from the Energy Saving Trust (EST) supports the argument, finding buyers would be prepared to pay £3,350 more for a green home, when compared to a less ecologically minded property.

Commenting on the EST findings David Bexon, or SmartNewHomes.com, argues: "I fully welcome this report as it highlights the many benefits of energy efficient homes and their role in driving the property market forward.

"As energy costs continue to rise and consumers become increasingly eco-conscious, the demand for better energy-efficiency in the home is likely to grow further, with homeowners keen to cut their fuel bills and their carbon emissions."

Chris O'Toole